Ron Fenolio is now the sole proprietor of Veedercrest.  He has been part of a farming and winemaking family with heritage going back to the 1880’s in northern Italy, where his great grandfather grew merlot and pinot grigio grapes on the family farm in Friuli.  The family immigrated to the United States in stages starting in 1907 and ending in 1920.  In the 1920’s his maternal grandfather bought a farm in eastern Contra Costa County  (East San Francisco Bay Area, California).   There the family grew cherries, apricots, walnuts, almonds and grapes, and like many Italian families, made wine in the basement.  Ron grew up on this farm helping with farm chores and experiencing the tastes and flavors of fresh farm produce, the wonderful food cooked by his Nonna, who had learned how to cook working in her aunt’s restaurant in Cuneo, Italy,  and experiencing the  wines made by his grandfather.  He also was allowed to experience the various wines made  by several great uncles in their basement wine cellars.   In the 1920’s on his paternal  side, his cousin’s great uncle in law was an owner of Charles Krug.  This was prior to the sale of that venerable winery to the Mondavis. On his maternal family side, three cousins are winemakers as well as a distant cousin by marriage.  Today there are six wineries in the family owned by these five cousins as well as two wineries now sold but founded by two of these cousins.

    In addition to his background in winemaking and farming, Ron has law, tax and accounting degrees. He has been a real estate developer, an investment banker in Japan and China, a diplomat for the United Nations in Southeast Asia,  a practicing attorney and university lecturer (law, real estate, entrepreneurial studies), and a member of the board of companies ranging from auto parts and auto assembly, to circuit boards, real estate investment trusts, and wineries.  In addition he has served as a board member of many non-profit organizations includng the American Institute of Wine and Food, Family Winemakers of California, the Knights of the Vine, the Lake Tahoe Music Festival, the Napa Valley Symphony, and  Camp Soaring Eagle (camp for children with terminal illnesses), among others. He is a dedicated Italophile who also owns an imported Italian wine distribution company. In addition to his winery duties he is the Director of Wine Education at Ramekins Cooking School and Inn in Sonoma, California.





    Chad Alexander, now winemaker following Baxter’s passing, continues the Baxter tradition of producing some of Napa’s finest cabernets and has set the style for one of Napa Valley’s most unique chardonnays. 

    Chad is regarded as one of the rising stars in the winemaking business, a young winemaker who makes startling good wines (Jim Weinrott,“Wine Access”).  Connoisseurs Guide has said his wines are “….solid, well focused,…nicely extracted …..…. polish(ed) throughout”.  Robert Parker, upon reviewing one of Chad’s wines, thought it “…drinks like a young Margaux”.  Chad’s college studies focused on geology (terroir).  He worked for fourteen years in winemaking at Hess Collection Winery, The eight years at the Robert Craig Winery, where he served as Head Winemaker.  His wines from Robert Craig Winery wines consistently scored in the 90 point range. In 2006 Chad decided to start a wine consulting business.  While he is experienced in making wines of all varietals, he is primarily focusing on making top quality Napa Valley Bordeaux from mountain grown fruit for a very small group of ultra premium wineries, Veedercrest is lucky to be among them.


Vice President and Chief Financial Officer


Chris attended the University of Southern California in Los Angeles where he earned a B.S. in Accounting and a M.B.T (Master of Business Taxation). While at USC he was a teaching assistant in Financial Accounting at the Leventhal School of Accounting for three years. Chris attended law school at Chapman University in Orange County, CA, where he earned a J.D. (Juris Doctor) degree and a certificate in Environmental, Real Estate, and Land Use Law.

Chris previously worked for two of the “Big Four” accounting firms, PricewaterhouseCoopers and Deloitte, where he attained the position of Senior Tax Accountant. He specialized in the taxation of real estate entities including partnerships, limited liability companies, and real estate investment trusts. His past clients include homebuilders, large shopping center owners and developers, and hotel/hospitality industry owners and operators.

Chris also previously interned for the Orange County Counsel’s Office where he focused exclusively on Real Estate Land Use issues for Orange County, California.

Chris is a licensed attorney and member of the California State Bar, and a California Real Estate Broker.

Ron Fenolio


Phone 510-459-5115